So it’s no news that Daniel Ek sucks.
I’ve said this in a previous post about Tidal, and expanded on that in an earlier post about pirating music. From his seemingly tone-deaf opinion that being an artist costs close to zero (though to his credit, he expanded on that in an equally tone-deaf followup), to Spotify demonetizing songs that hit under 1000 streams, to just the opening of floodgates to a plethora of AI slop on the platform, it’s kinda bad news bears all around.
Recently, Ek decided to top his previous efforts and invest in Helsing, an AI military startup, because apparently he has a few Call of Duty wet dreams to fulfil.
I’m not associated with Ek, I don’t know his accountant, I don’t know what his finances are, but it’d be no surprise to anyone if that some of that sweet sweet investment cash came from Spotify.
Which puts artists and consumers like myself (as part of The Limited, anyway) in a very difficult position. I certainly don’t want to support Ek’s male fantasy of playing wargames BUT IN REAL LIFE, so the obvious solution is to pull music from Spotify, right?
Yeah, so. Storytime.
When we first started out as a band, we discovered very quickly people are lazy and just want convenience over having to put effort in. So they’d ask for a spotify link.
It’s not like we were unreachable, we have a Bandcamp with all of our ‘proper’ releases and then some. The proceeds from which go directly to us and it’s a bigger payout.
But nope, the unwashed masses were having none of that. they wanted Spotify, so Spotify they got and it’s become a bit of a necessary evil, and we’ve got a pretty decent following there.
So if we ditch Spotify, we lose all that traction we worked hard on, and would have to start semi-fresh elsewhere (our distributor shotguns us out to most streaming platforms so it’s not like we’d be starting from scratch)
But staying goes against the band’s ethics.
It’s an awful situation to be in, and we don’t know what to do.
As consumers though, we can vote with our wallets. There’s plenty of options out there, and I might try a bunch as a follow up to this post. Don’t just go with Spotify just because it’s there. Brand loyalty is dead in 2025 and your money is going to a total and utter fuckwit while artists get the dregs. Do your research and go with what’s best.
There’s obviously also something to be said about how there’s plenty of other shitty actors out there we unintentionally fund we just don’t know about, or definitely know about and just go ‘eh, whatever’, but this feels different, somehow. Spotify is just a huge content repository with very little benefit to those who create that content, and the proceeds from that (which should very much be going to those creators) are now funding military tech.
Though, to be fair to Ek, he also co founded Neko Health, which specializes in non-invasive body scanning technology, so maybe he’s not the world’s greatest monster I and many others make him out to be.
rarr rarr billionaires are shit, eat the rich, etc.
Till next time…
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